80s Sweet Marriage: Struggle for a Good Life - Chapter 39
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1 RMB = 1 CNY = 1 kuài = 10 jiǎo = 10 máo = 100 fēn
Chapter 039: Hunger Marketing
The next day, Su Nuo and Zheng Mingming brought the little things they packaged separately to the school.
Following Su Nuo’s idea, the people who would buy the small round mirror will get a free rubber hair tie in which the color of the hair tie can be chosen by the buyer; those who would buy a comb plus 1 máo1, they will receive a handkerchief; if they buy five stickers, they get one for free; furthermore, there are a bunch of miscellaneous gadgets that are placed in a shoebox which cost five cents for each.
It was originally the simplest match-ups, it couldn’t be regarded as a marketing method. But in the 1980s, the things in the general shopping centers were still in a unified fixed price by the state, and the attitude of smaller stores was “buy or don’t buy”.
Replaced with Su Nuo’s “buy with a gift” and also the enthusiastic and considerately letting you choose as you wish, it really is very creative and well-received.
Couple with Su Nuo’s good vision, they quickly sold a lot of their inventory in the morning.
During their lunch break, Zheng Mingming took out another bag of snacks and went around every class, but they were unexpectedly sold out fast.
“Xiao Nuo, this won’t do ah.” Zheng Mingming, on one hand, stuffed a Mao banknote into Su Nuo’s prepared money purse, whispered: “I suspect that we don’t have enough goods to sell.”
Su Nuo nodded. She tied the money purse with a rubber band, then checked the remaining inventory of the things. According to this rate, it would be sold out in three days.
Zheng Mingming nudged Su Nuo with her elbow again, asking: “We have half-day class on Wednesday. Should we go to the wholesale market in the afternoon to restock?”
“You’ve become active now that you’ve seen the money?” Su Nuo pinched Zheng Mingming’s little nose, “Just behave, okay? And let’s rest when we’re done selling these out. It’s enough to run around the wholesale market just once a week at most.
“Why is that? Having money doesn’t cheat/earn a bastard ah.” Zheng Mingming pressed.2
She roughly calculated that according to this speed of selling goods, she could earn at least 4-5 kuài3 a day. Excluding the rest days and school holidays, they would also earn a profit of 100 kuài4 in one month.
Even though she only had 10% of the shares, having additional pocket money of 10 yuan is more than the 5 yuan that her mother gave her every month.
Su Nuo pursed her lips while thinking, what is that term called? Hunger marketing?
Right, hunger marketing, it’s also called ‘rare commodities worth hoarding’5 in ancient times.
Su Nuo explained to Zheng Mingming: “The things I picked are special, it’s even rare to find them in big shopping malls.
“The students who bought our things would think it’s uncommon and also unique, so others would come soon to have the same.
“But we don’t just sell a lot of it so that those students who already have the things can show off for a few more days
“The next time they hear that we have new goods, someone will rush over to choose. If they bought something, they can show off for a while. Those who didn’t get to buy will try to buy as early as possible next time.
After a few times this happens, our items will have a specific label: It must be the latest and the best, and nobody else has it. Our business has always had a short supply and it will always be in high demand.”
Zheng Mingming listened, dumbstruck and her mouth askew. It took a long time before she hammered Su Nuo with her fist: “You’re really capable ah, Su Nuo. Tell me how your brain works so well all of a sudden.”
Su Nuo hooked her finger towards Zheng Mingming and motioned her to come closer. She then lowered her voice and said: “There’s one more thing you have to do. Otherwise, we won’t be able to continue this business.”
“What is it?” Zheng Mingming is also nervous.
“Isn’t your second aunt from a health clinic? Let her prescribe a few boxes of ginseng royal jelly.” Su Nuo said.
In the 1980s, there were no private pharmacies everywhere, and no places that were dedicated to selling health care products.
Things such as ginseng royal jelly needed a doctor’s prescription from hospitals and clinics, it could be considered quite an expensive thing.
[End of Chapter 039]